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We’re delighted to announce that Slattery Communications has added PUMA and Molson Coors to its growing client roster. We won both retainer accounts in competitive pitches.

PUMA

Slattery Communications originally pitched for project work for leading sports and lifestyle apparel brand PUMA around its Volvo Ocean Race sponsorship, but was subsequently awarded the full PR account. The agency is responsible for all brand building activities for Ireland including the communication and promotion of its professional and amateur footwear ranges across rugby, GAA, running and soccer, as well as its lifestyle apparel range, including the iconic PUMA suede product line and leverage of its Afterhours Athlete programme.

Slattery Communications is also charged with amplifying PUMA’s association with its stable of Irish and international sports ambassadors, including Irish rugby internationals; Jamie Heaslip, Andrew Trimble, Luke Fitzgerald and Tommy Bowe; GAA stars; Henry Shefflin (that’s him, above, if you weren’t sure), John Mullane, Sean Cavanagh and Eamon Fennell; soccer legends; Shay Given, Kevin Doyle.

Commenting on the appointment of Slattery, Roger Harrison, PUMA UK & Ireland Marketing Director said:

“PUMA is delighted to be working with the Slattery team across both the Sports and Lifestyle sides of our business in Ireland to help deliver growth in this exciting year of Olympics, Euro Championships and the Volvo Ocean Race finishing in the local waters of Galway.”

Molson Coors

Molson Coors is one of the largest brewers in the World, and one of the few companies bucking the economic and beer market trends by both growing its employee base and market share in Ireland since it launched here two years ago. The company has retained Slattery Communications to handle public affairs work and build its corporate profile as it continues to roll out its investment strategy in the Republic of Ireland. Slattery Communications is also responsible for trade and consumer PR around its growing beer brand portfolio which includes Cobra, Blue Moon, Grolsch and Carling, and will also develop and execute Carling’s Irish social media strategy beginning in May. Slattery partnered with Belfast based agency Morrow Communications, who are handling the work for Northern Ireland.

Commenting on the appointment of Slattery, Niall Phelan, country manager for Molson Coors Ireland said”

“Molson Coors are very excited to be working in partnership with Slatterys on our Irish business. We have had a rollercoaster ride since arriving in Ireland at the beginning of 2010 bucking the economic trends with 40 People now employed in our Irish Business. We believe now is the time to step up our corporate and branded public relations across the Island as we head towards our next phase of expansion and I am confident that the team at Slatterys are the right partners to help us achieve our ambitions.”

Slattery Communications is looking for a cool, collected, and savvy Account Manager to join our Consumer Division. It’s is a full time position and a chance to work as part of a great, collaborative team, across traditional and digital communications.

What we’re looking for:

The successful candidate will be a highly creative and strategic, thinker who can consistently find new ways to get results for our clients. They should be extremely well organized, detail orientated, have great writing skills and be comfortable as the day-to-day client contact across a number of diverse accounts.

Necessary Experience:

• Experience working in a PR agency at senior account executive or account manager level with a proven ability to manage diverse workloads and priorities. Alternatively, we’re also interested in hearing from people who have strong in-house experience at PR manager level.
• Excellent relationships with consumer journalists and bloggers.
• Strong experience developing and executing social media campaigns for clients.
• Ability to develop budgets and deliver projects on time and on budget.
• A strong business acumen and understanding of the agency business.
• New business development experience.
• Proven ability in successful management of others.
• Experience within beauty, food and alcohol, consumer tech industries strongly favoured.

Roles & Responsibilities:

• Serve as day-to-day client contact on a number of major brands.
• Co-develop and implement client strategy, planning and budget setting processes.
• Manage diverse daily workloads and priorities.
• Manage account executives and interns.
• Contribute to the overall achievement of the Division’s business plan through ensuring excellent client work and relationships and helping to identify and win new business opportunities.
• Contribute to the spirit and buzz within the consumer division.

Education:

BS/BA/MBS/MBA. Entry level graduate role. Communications, Journalism, Marketing, Advertising, Business, or other. 3-4 years related experience and/or training; or equivalent combination of education and experience.

Salary:

Competitive salary in line with experience level, including health benefits and participation in company bonus scheme.

Get in touch

Interested? Then drop Graeme Slattery a line.

Slattery Communications was delighted to work with Toyota brand ambassador Katie Taylor, Ireland’s triple World and five-time European Amateur Boxing Champion to announce the new Toyota Auris Hybrid is her car of choice. Katie, a Toyota ambassador since 2010, is one of Ireland’s most successful and celebrated sports stars of all time.

Commenting on the Auris Hybrid, Katie said:

“Not only do I love the look of the Auris Hybrid, but as a person with a strong interest in the protection of the environment for future generations, I also love the fact that I’m driving a car that was created with the future of the environment in mind.”

Online Reputation: Out with Klout

Forget Klout. Firstly, it’s nonsense, secondly, there’s now a humourous alternative: Klouchebag. It was invented by Tom Scott, who says: “I got annoyed with the fuss around Klout, the horrible social-game that assigns you a score based on how ‘influential’ you are online. This is the result.”

Of course we had to test it out on Slattery Communications’ staff….

Top dog of the Sports division, James Wynne is “a bit of a douchebag”, with a score of 56. Our head of digital, Steve Dempsey gets a score of 30 and is “a bit of a prat.” While top of the Slattery Communications pile is Grace O’Reilly, who Klouchebag tells us is “mostly alright”. A ringing endorsement, if ever we’ve heard one. We’ll definitely be playing with Klouchebag this week.

Allianz Hurling League Final To Deliver The Goods

The Allianz hurling league has consistently delivered top class finals over the years and Semple Stadium never fails to deliver that special kind of atmosphere that somehow doesn’t translate in large modern stadia. This Sunday we’re heading down to Thurles where Cork and Kilkenny will challenge for the Division 1 Cup with Cork looking to win their first league since 1998 and Kilkenny theirs since 2009. We’ve our fingers crossed for sunshine and are predicting some lovely hurling!

Ulster & Leinster Fans Taken To Cleaners By Planes Trains and Automobiles

According to the Irish Independent Leinster and Ulster fans who’ve yet to finalise their travel arrangements to London for the Heineken Cup final next month have left it too late with airlines and ferries jacking their prices up after the weekend.

I just checked return Dublin – Heathrow flights leaving 0850hrs Saturday morning and departing 2000hrs on Sunday which came in at a staggering €646.98!

Let’s hope there are plenty of ATM’s on the way!

Here’s a question: Are business cards historical hang ups, bits of paper that fill up drawers and clutter desks, or are they still useful? This is a question we regularly ask here in Slattery Towers when someone hands us their card. What is the exact status of the business card today? A useful tool, or anachronistic dinosaurs of the rolodex/fax machine era.

Well one man has answered this conundrum. And answered it well, proving that business cards can showcase digital capability, and be memorable, rather than just homogenised corporate calling cards. Social Business strategist Mike Coulter has a novel take on the humble business card that illustrates his digital smarts and connectedness.

Business cards based on Tweets about my work: from Mike Coulter, DigitalAgency.com on Vimeo.

Best Business Card Ever?

Impressive eh? But one man might disagree. Joel Bauer claims to have the best business card ever. See for yourself. We prefer Mike’s approach, though.