The Summer was busy and Autumn is proving just as hectic. Here’s an update on some new work we’ve been doing with some fantastic new fashion and beauty clients.
First up Sole Sister Flats.
The brain child of Dublin GAA Star, Eamon Fennell, Sole Sister Flats are the must-have fold up shoes for your handbag…and your feet! These stylish, compact fold-up shoes are the midnight saviour for tired and sore feet, ensuring you see out your night in style. They come in a pretty pouch that easily converts in to a stylish shoulder bag to carry your heals home in. We started working with Eamon and Sole Sister Flats in July, issuing samples of the innovative shoes to fashion, beauty, bridal and lifestyle media, in addition to the launch press release. Building on Eamon’s profile, we pitched him for interviews and feature pieces, securing full page pieces in The Sun and The Star, as well as coverage in The Herald, U magazine, Spin 103.8, Her.ie and a piece on Ireland AM.
The Sole Sister Flats campaign is a great example of how strong media relations and clever targeting can catapult a start-up company on a limited budget, ensuring that it hits the ground running. Eamon has confirmed a huge spike in sales since our launch campaign kicked off, a great testament to the power of PR! www.solesisterflats.com
We’ve just started working on a digital campaign for Shiseido, a big favourite among beauty media and fans in Ireland. To coincide with the launch of their new ‘IBUKI’ range, we have launched a competition to win some great prizes through the Shiseido Ireland Facebook page. Working with the team at Johnson Brothers, our digital manager and beauty teams have designed and managed IBUKI Facebook app from which Shiseido fans can win some amazing prizes, including a holiday of a lifetime for two people to Japan, the home of Shiseido; a year’s supply of IBUKI skincare; and a smaller prize of two weeks’ worth of the IBUKI product range. For your chance to enter, visit the app here, where you can also sign up to receive 1 of 300 samples of IBUKI.
GAA Jewellery was another recent client win for the fashion and beauty team at Slattery Communications. Providing Gaelic Games followers around the country with a stylish way to show their support for their county team, the ‘Love Your County’ jewellery is tailored for men and women here in Ireland and abroad, and has something to suit all enthusiasts.
We worked with the team at GAA Jewellery to create a low cost, yet highly impactful, media campaign that delivered results quickly to tie in with the GAA season. The female range includes charm bracelets, necklaces, watches, earrings and wrist bands, all finished with county colours, to enhance any stylish supporter’s look! While the male range boasts cufflinks, wristbands and tie clips.
We started off with an editorial piece on TV3’s Xposé as an effective and fast way of raising brand awareness for the jewellery. The piece has a direct link to those wearing GAA Jewellery as it was shot in Croke Park and Dublin ladies football captain Sinead Goldrick and her team mate Sinead Finnegan were the models for the day.
We drafted and issued a launch press release to issue to lifestyle media targeting journalists from specific counties with samples with positive social media chatter and media coverage since ‘kick off’!
June and July have been a busy time in Slattery Communications! We’ve had plenty of events, launches, photocalls, all the better that we’ve enjoyed them in the sunshine, and we’ve picked up some new clients along the way. Mid – June saw Slattery Communications begin work with Maximum Media the parent company of successful online news sites JOE.ie and Her.ie and their CEO Niall McGarry. Since starting in June we’ve been working with Maximum Media to secure various media opportunities to continually showcase the great work they do and demonstrate their success in the field of online publishing. This success has resulted in job growth and thought leadership for Maximum Media within the industry, securing themselves a prominent position on the cutting edge of new media in Ireland. JOE’s success grows from strength to strength, with a relaunch this year at their third birthday and Her.ie pulling no punches to secure a huge female fanbase ensuring they are one of the leading female news sites in the country.
Staying in the world of digital we’ve also been working with UTV Radio Solutions and Barry’s Tea across the UTV Group. Barry’s Tea sought to host a Facebook app across five individual UTV network stations including; FM104, Dublin’s Q102, Cork’s 96FM, Limerick’s Live95FM and Galway Bay FM with the strapline of ‘Shop Free with Barry’s Tea’ and prize of winning your shopping paid for a year. We designed, built and managed the app right across the UTV network, a first for the radio group with Slattery Communications.
UTV’s Sharon Casey, Network Sponsorship & Promotions said of the project “Slattery Communications are extremely helpful, proactive, and efficient. They were able design, and built the app for client sign off a very short period of time. Slattery Communications continue to provide us with constant feedback and ideas for improvement to make this promotion as effective as possible. Every step of the journey has been a pleasure.”
We’re keen to continue to build on this strong relationship with UTV Radio Solutions going forward into the second half of the year.
Ruth Morton has been appointed Account Manager by The Hospitality Partnership, our sister entity and Ireland’s largest corporate hospitality company. Ruth has been with THP for seven years and in that time has taken responsibility for the company’s major accounts division.
Her role has included management of corporate hospitality at RBS Six Nations throughout Europe, major concerts in the Aviva Stadium, the Heineken Cup final and all major horse racing fixtures in Ireland.
The Hospitality Partnership was established in 1990 and since then has managed corporate hospitality programmes for a host of Ireland’s major companies and has been responsible for supplying corporate hospitality for three Rugby Word Cups, Wimbledon, The British Open, The RBS Six Nations Championship, The Ryder Cup, The Heineken Cup and Premiership soccer.
Account Executive – Corporate Communications – Job Profile
Slattery Communications, one of Ireland’s longest established and respected PR and new media consultancies, is seeking an experienced, passionate Account Executive for its Corporate Division. This is a fantastic opportunity to work for a leading, progressive agency and work on a number of household and blue chip corporate brands!
About the role:
You will be supporting a senior corporate team who specialise in B2B communications across a broad spectrum of clients. Taking the initiative and a desire to learn is imperative in this busy corporate department. Emphasis will be placed on strong technical writing skills and media relations. This team thrives on successfully pitching their clients’ stories to the media and bringing a proactive can do attitude to the role. The successful candidate also needs to be familiar with using social media in PR.
Key qualities and skills:
Ideally we are looking for someone with between one to two years’ experience in Public Relations or a related communications field. However, they will need to possess the following qualities:
· Excellent communication skills, written and spoken
· Strong interest in media relations abilities
· Creative and lateral thinker with a “make it happen” attitude
· Keen interest in business, technology, financial and current affairs and in relating them to a client’s business
· Flexible attitude, calm under pressure and able to deliver to deadline, accurately
· Experience of producing and presenting reports showcasing results
· With a passion for what you do, you will be dynamic and driven with a keen thirst to learn and develop your career. You want to work in a fast moving environment with a strong attention to detail.
· BS/BA/MBS/MBA. Communications, Journalism, Marketing, Advertising, Business, or other. 1+ years related experience and/or training; or equivalent combination of education and experience. Corporate or business background with a good understanding of technology and social media.
What you can expect:
· An exciting and positive working environment
· An opportunity to progress your career working with a host of Blue Chip Clients
· Experience best international practice through our Ketchum affiliation
· Strong Salary
Send CV and brief cover note to: firstname.lastname@example.org
Application deadline: 27th May 2013
Account Director – Consumer Division – Maternity Cover
Slattery Communications, one of Ireland’s longest established and respected PR and new media consultancies, is seeking an experienced, passionate Account Director for our Consumer Division. This is a fantastic opportunity to work for a leading, progressive agency and work on a number of household name brands! This is a six month contract covering maternity leave and will commence in August 2013.
Successful Candidate Summary:
The successful candidate will be a highly creative person who can consistently find new ways to get results for our clients. They should be extremely organized and able to lead accounts and provide strategic counsel to clients. As well as being commercially savvy and budget orientated, they should have strong leadership skills and the ability to engender excellence in a team.
Essential Experience Required:
- Experience working in a PR agency at a senior level with a proven ability to manage diverse workloads and priorities.
- Excellent writing and media relations skills combined with social media and online PR experience.
- Experience working on household name consumer brands with excellent media relationships.
- Excellent account management skills as the successful candidate will be responsible for ensuring all projects are completed to deadline and within budget
- Experience within food, beauty, consumer tech industries strongly favoured.
Roles & Responsibilities:
- Serve as team lead and day-to-day client contact on a number of major brands.
- Lead client strategy, planning and budget setting processes.
- Handle a client portfolio providing senior level consultancy
- Contribute to the overall achievement of the Division’s business plan through completely owning client relationships and billings as directed by the Divisional Director
- Contribute to the agency’s new business goals as required.
- Lead a team to provide an excellent service to your clients
BS/BA/MBS/MBA. Communications, Journalism, Marketing, Advertising, Business, or other. 6+ years related experience and/or training; or equivalent combination of education and experience. Consumer background.
Send CV and brief cover note to:
Application deadline: May 23rd, 2013