Slattery Communications’ affiliate Ketchum has been a pioneer in food communications for 40 years. @ppetite is Ketchum’s global food and nutritional practice blog; it covers how food is grown, sold, studied, cooked, talked about, and of course, how it tastes.

The most recent post on the blog is the video above, an interview with Marc Matsumoto, the man behind the blog No Recipes. Marc is an external advisor to Ketchum on food and social media and here he talks about creating compelling blog content and building an audience online.

Steve Dempsey is the social media guy at Slattery Communications.