Can we move on from the Tiger story now please?

Up to this morning the Tiger Woods “scandal” is still considered fair game for the tabloids and even made a front page again yesterday… Here’s a suggestion, maybe it’s just me, but is it not time that we all get over this?

Or maybe a better question, why do we demand that our sports stars be such wholesome super humans in the first place? “Morality” clauses in endorsement contracts? Crikey!

Until this saga began in late November all we heard from Tiger was whether or not he was “bringing his A Game” into a tournament… how the knee was holding up… Tiger’s “Focus”… A record breaking, Major winning machine of a man… Boring really unless you’re a golf nut.

So it turns out he has flaws and a personal life in turmoil… Hallelujah! He might just be human like the rest of us!

Sponsors that have abandoned Tiger Woods as a result of this are simply naïve… Nike and EA have stuck by him and rightly so – it shows commercial street smarts…

The fact is that Tiger will return, he will prevail and chances are he will beat Jack Nicklaus remarkable record of major championship wins so, for sport’s sake, let’s allow him to do that.

Here’s a timely reminder of why he’s the greatest…

James Wynne is Director of Sport at Slattery Communications