We’re delighted to announce that Slattery Communications has added PUMA and Molson Coors to its growing client roster. We won both retainer accounts in competitive pitches.
Slattery Communications originally pitched for project work for leading sports and lifestyle apparel brand PUMA around its Volvo Ocean Race sponsorship, but was subsequently awarded the full PR account. The agency is responsible for all brand building activities for Ireland including the communication and promotion of its professional and amateur footwear ranges across rugby, GAA, running and soccer, as well as its lifestyle apparel range, including the iconic PUMA suede product line and leverage of its Afterhours Athlete programme.
Slattery Communications is also charged with amplifying PUMA’s association with its stable of Irish and international sports ambassadors, including Irish rugby internationals; Jamie Heaslip, Andrew Trimble, Luke Fitzgerald and Tommy Bowe; GAA stars; Henry Shefflin (that’s him, above, if you weren’t sure), John Mullane, Sean Cavanagh and Eamon Fennell; soccer legends; Shay Given, Kevin Doyle.
Commenting on the appointment of Slattery, Roger Harrison, PUMA UK & Ireland Marketing Director said:
“PUMA is delighted to be working with the Slattery team across both the Sports and Lifestyle sides of our business in Ireland to help deliver growth in this exciting year of Olympics, Euro Championships and the Volvo Ocean Race finishing in the local waters of Galway.”
Molson Coors is one of the largest brewers in the World, and one of the few companies bucking the economic and beer market trends by both growing its employee base and market share in Ireland since it launched here two years ago. The company has retained Slattery Communications to handle public affairs work and build its corporate profile as it continues to roll out its investment strategy in the Republic of Ireland. Slattery Communications is also responsible for trade and consumer PR around its growing beer brand portfolio which includes Cobra, Blue Moon, Grolsch and Carling, and will also develop and execute Carling’s Irish social media strategy beginning in May. Slattery partnered with Belfast based agency Morrow Communications, who are handling the work for Northern Ireland.
Commenting on the appointment of Slattery, Niall Phelan, country manager for Molson Coors Ireland said”
“Molson Coors are very excited to be working in partnership with Slatterys on our Irish business. We have had a rollercoaster ride since arriving in Ireland at the beginning of 2010 bucking the economic trends with 40 People now employed in our Irish Business. We believe now is the time to step up our corporate and branded public relations across the Island as we head towards our next phase of expansion and I am confident that the team at Slatterys are the right partners to help us achieve our ambitions.”