Marketing Community Gets Online Creative Knowledge Bank
Business Facebook Application Created by Slattery Communications
(03.12.08)
Get Creative, an online creative knowledge bank for communications and marketing professionals, was unveiled today by Slattery Communications, the Dublin based public relations consultancy. The Facebook based application was revealed at the launch of the company’s new online public relations service ‘Engage Online’.
Get Creative allows users to freely search and access a database of PR, Advertising and Marketing ideas. Drawing on the full range of Facebook tools, Get Creative also allows people to add their own ideas, vote and build on existing ideas through a comment function.
Eoin Kennedy, Associate Director at Slattery Communications who heads the company’s Engage Online service said “Collaboration and communications are key drivers of online engagement and this application is designed to foster online creativity within the marketing and communications industry. Get Creative allows people to share ideas, both original and observed and to create an online community focused on creativity."
Kennedy added: “New thought streams will emerge from the online interaction around shared ideas. Ideas already on Get Creative range from event and photocall ideas to advertising and direct marketing submissions. The tool will be utilised for company and campaign brainstorming to help capitalise on shared ideas. Prizes will be awarded periodically to the best ideas as voted by the community. Social media platforms such as Facebook have reached critical mass in terms of number and this application is designed to add a business function to Facebook that has real life relevancy.”
The application was launched in support of Engage Online, the company’s online consultancy service which helps organisations create, develop and execute digital communications strategies that add value to and integrate with their traditional communications methods. By utilising social media, blogging, Search Engine Optimisation, video casting and podcasting technologies Irish companies can maximise their traditional media activity with an online presence in addition to creating direct channels to customers. The company has recently supported launches with video and audio interviews which were then uploaded to blogs, Facebook, You Tube and Bebo.
Engage Online offers a number of digital services covering:
- Landscape mapping
- Online PR Engagement campaigns using social media
- Rich media content generation, editing and distribution
Podcasting and video casting services will be delivered through Slattery Communications in-house production and editing team.
Mr Kennedy added “The communications landscape has changed dramatically over the last few years in line with broadband penetration and the emergence of a commercially significant ‘Digitally Native’ class of online users. Traditional media remains strong but there is an expectation that customers can also consume and experience brands in an online environment. As the technology platforms evolve content still remains king and companies willing to engage with consumers directly through the appropriate online channels will reap the rewards. The online environment can be a mine field and confusing for organisations as they try to align business strategies with changing audiences preferences. Our Landscape Mapping service is designed to help to build a digital road map by using online tools to analyse a company’s current and future presence.”
The company is also launching its blog Digital Conversations which will feature insights into the communications industry including a YouTube channel with interviews with key marketing and communications experts. More information is available on www.slatterycommunications.ie. Get Creative was developed by Mildendo Systems for Slattery Communications.
About Slattery Communications
Slattery Communications was founded in 1982 and has been consistently regarded as one of the leading public relations consultancies in Ireland throughout that period. It has advised many of the country’s best-known enterprises on their communications strategies including those in the financial, FMCG, technology, sport and leisure sectors. Based in Donnybrook Dublin 4 the company has a staff of 30 with a broad range of specialist communications offerings.
For further information contact:
Eoin Kennedy,
Slattery Communications,
Tel: 01 661 4055, 086 8339540
